Integrating the seasons into your massage business
Seasonal Massage Therapy Trends in New Hampshire
New Hampshire experiences all four seasons in their full glory, from warm, sun-soaked summers to crisp autumn days and snowy winters. These seasonal changes affect not only the activities of residents but also their wellness needs. Licensed Massage Therapists (LMTs) can play a crucial role in helping clients navigate these shifts by tailoring their services to the unique demands of each season.
Winter: Warming and Tension-Relief Techniques
Cold temperatures and icy conditions can lead to muscle stiffness and an increased risk of injury from slips and falls. Clients often seek relief for chronic joint pain, back stiffness, and tight shoulders.
Recommended Techniques:
Hot stone massage to promote warmth and relaxation.
Warmed rice bags to apply to parts of the body for warmth and grounding
Deep tissue work to release muscle tension and address stiffness.
Focus on fascia with long slow strokes to help the client’s nervous system settle.
Incorporating aromatherapy with warming essential oils such as ginger and cinnamon.
Tip for LMTs: Offer post-session stretches and tips for maintaining flexibility during the winter months.
Spring: Renew and Rejuvenate
As the snow melts and the days become longer, many clients focus on shedding winter sluggishness and preparing for more outdoor activities.
Recommended Techniques:
Lymphatic drainage massage to support detoxification.
Light, invigorating massage styles to reawaken the body.
Table Thai or other stretching techniques
Incorporating citrus scents to uplift the mood (also great for anytime of year!)
Focus on areas prone to tightness from early gardening or outdoor workouts.
Tip for LMTs: Promote spring-specific packages that focus on renewal and revitalization.
Summer: Cooling and Recovery-Focused Treatments
New Hampshire’s summers are perfect for hiking, swimming, and other outdoor adventures, but they can also lead to muscle fatigue, sunburn, and dehydration.
Recommended Techniques:
Sports massage for recovery after physical activities.
Cooling treatments using aloe vera or peppermint-infused massage oils.
Gentle techniques to reduce inflammation.
Placing a cool stone on the third eye while the client is supine
Tip for LMTs: Encourage clients to stay hydrated and provide post-massage recommendations for recovery.
Fall: Grounding and Stress Relief
As schedules become busier with back-to-school activities and the approaching holidays, clients often seek stress relief and grounding.
Recommended Techniques:
Swedish massage for relaxation and stress reduction.
Holding techniques will encourage the client to “let go” of the tension they are holding onto.
Focus on grounding techniques, such as slow, intentional strokes.
Use of seasonal essential oils like clove, orange, and cedarwood.
Tip for LMTs: Create a serene, autumn-inspired atmosphere in your massage space with calming music and seasonal decor.
By understanding and adapting to these seasonal trends, LMTs in New Hampshire can better serve their clients, providing targeted relief and enhancing overall wellness year-round.
